Luxury Supercars: ARES of Mayfair


This evening our team were privileged to photograph the London launch of ARES Design Modena. Based at no. 77 Picadilly, in the heart of the capital, ARES is a world of exclusive sports car design and engineering. Based in Modena, Italy, the historical home of sports car excellence, ARES was founded by pioneers in the international trade of luxury vehicles and visionaries of proven, award-winning super sports car design. Their aim is to redefine automotive excellence.

On show were four incredible vehicles (a Lamborghini Huracan, two Mercedes including one made bullet-proof by Streit, and a Range Rover), all customised to an exceptionally high standard. The evening was compered enigmatically by David Croft, better known as Sky Sports Formula One commentator ‘Crofty’. He interviewed Executive Chairman Waleed Al-Ghafari, Dany Bahar the CEO and Founder who was formerly CEO of Lotus and Senior Vice President Commercial and Brand at Ferrari, and CEO of Streit, Guerman Goutorov.

Throw in some Champagne, canapés, a top DJ, celebrity appearances… and a wonderful evening was had all round. We wish ARES every success in London. It was our pleasure, as always, to work alongside Gavsy Media, who we know will have made a beautiful video of the event. Here are a few of our favourite shots of a great evening…

DSC_2832 DSC_2862 DSC_2923 DSC_2935 DSC_2940 DSC_2948 DSC_2962 DSC_2989 DSC_2995 DSC_3014 DSC_3020 DSC_3028 DSC_3042 DSC_3049 DSC_3050 DSC_3061 DSC_3070 DSC_3110 DSC_3112 DSC_3117 DSC_3122 DSC_3140 DSC_3147 DSC_3176 DSC_3183 DSC_3187 DSC_3244 DSC_3249 DSC_3273 DSC_3319 DSC_3325 DSC_3369 DSC_3378 DSC_3393 DSC_3394 DSC_3407 DSC_3429 DSC_3453 DSC_3473 DSC_3483 DSC_3499 DSC_3511 DSC_3519 DSC_3532 DSC_3545 DSC_3582 DSC_3605 DSC_3610 DSC_3689 DSC_3710 DSC_3716 DSC_3728 DSC_3737 DSC_3762 DSC_3784 DSC_3793 DSC_3822 DSC_3836 DSC_3848 DSC_3870 DSC_3911 DSC_3922 DSC_3942 DSC_3989 DSC_6209 DSC_6241 DSC_6268 DSC_6351 DSC_6490 DSC_6543 DSC_6768 DSC_8119 DSC_8128 DSC_8148 DSC_8185 DSC_8211 DSC_8257 DSC_8269 DSC_8292 DSC_8317 DSC_8329 DSC_8350