A morning with Alex Cruz, CEO of British Airways


Bright and early this morning, Blake was on London Bridge at the home of global law firm Bryan Cave Leighton Paisner, to photograph a morning with Alex Cruz, CEO of British Airways, hosted by our good friends at UK Israel Business.

Mr. Cruz gave a fascinating keynote address, talking about all topics from flyer experiences to luxury lounges and how technology is shaping the future of aviation. He very frankly and honestly answered a whole host of questions from invited guests and stayed on to speak in person to many guests too.

UK Israel Business nurtures the dynamic growth of business and invested between the two countries, and is a bilateral chamber of commerce for the digital age, connecting the online world with the offline relationships that underpin great business. Headed by the brilliant Hugo Bieber and enigmatic Chairman Leon Blitz, they provide indispensable value as a meeting place and platform for the connections, insight and trade information their members need to thrive.

Here are some of our favourite images from an insightful morning in the city…